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Microsoft, a global software giant has joined forces with an ambitious Indian phone manufacturer, Micromax to shake things up in the Indian handset market. Both the companies are market leaders in their respective product categories. This partnership will only bring good news to the Indian mobile users.


Earlier this year at the Build 2104 Developer Conference, Microsoft added Micromax to its list of Windows phone partners. Both companies intend to start selling Windows OS powered mobile phones at competitive rates.


After setting the Indian smartphone market ablaze by offering affordable and powerful Android phones, the company expects a similar trend with its Windows 8.1 phones in India. Micromax is going places and it is the first Indian brand to develop WP8.1 powered handsets at extremely affordable prices. The company is trying to diversify its offerings by delving into other opportunities apart from the regular Android experience.


In true Micromax style, the Indian mobile giant held a great product launch on Monday in New Delhi. The company plans to offer two Windows Phone 8.1 OS-powered handsets; the Canvas Win W121 and the Canvas Win W902.


The Micromax Canvas Win W121 is a stunning 5-inch phone which will be priced at around Rs. 9,500. The Canvas Win W121 sports a 5-inch IPS HD display, a powerful quad-core Snapdragon 200 processor, 1GB RAM, an 8-megapixel rear-facing camera, 2-megapixel front-facing camera, 8GB in-built storage memory, and a microSD card slot. The phone runs the latest Windows Phone 8.1 OS right out-of-the-box.


The closest competitor to Moto E handset in its low-end phone category seems to be the 4-inch Canvas Win W092. Canvas Win W092 seems to be less luxurious with respect to build quality and technical. Get your hands on everything about the new Micromax Canvas Win W121 smartphone that launched today at a packed event in New Delhi.


Micromax Canvas Win W121 closer to Micromax’s new age Android phones is more than a typical Windows Phone (read: Nokia Lumia 630). The body is made of polycarbonate plastic rather than just a plastic body, like any other Lumia in the market.


The Canvas Win W121 smartphone’s design is ‘inspired’ by others in the Canvas range, but we are not complaining. The phone has been given a nice tone. Canvas Win W121 is ergonomically designed for the phone holder, and doesn’t seem bulky. The faux leather case is interchangeable, and you can take the battery off whenever needed.


Talking about the screen and the viewing quality; it isn’t as impressive as its design. The display is pretty generic with a 3 way capacitive touch button (a Home button, a back button, and a Bing Search button) beneath the display. The 5-inch, 1280×720 resolution, IPS display screen does not match up to tall claims of Micromax that viewing is better than any other phone of the same strata.


Canvas Win W121 runs on the latest version of the Windows Phone 8.1 mobile OS out-of-the-box. In true Window style, the Home screen consists of live tiles, vibrantly coloured blocks for each app that flip to show information about your favourite apps such as music, messages, and others. You can re-size these tiles as per your taste. The screen graphics are smoother and faster than Google’s Android OS.


The Canvas Win W121 comes pre-loaded with free MS office application on the device. You can take advantage of the Windows Phone store to download applications. Canvas Win W121 is not compatible with Nokia HERE maps; however we did see Microsoft’s Siri-rival the Cortana, although we are not certain when it will be available in India.


Micromax has taken a step forward to retain its grip on the smartphone market. When it launched the Canvas series, the market ignited with the idea of good hardware specifications at a budget price. However, Micromax had to bear competition from the likes of new players such as Xiaomi, Motorola, ZTE, Xolo and Asus. This signifies that the consumer gets more options while the device makers have got more competition. Micromax is back with a bang with its latest offering, the Canvas Nitro. This new phone is democratising technology and provides high-end features for budget phone users.


Build and Design


Micromax Canvas Nitro offers a good design, which is better than its other budget offerings. It features a fully black, plastic front panel and rounded corners that make it look stylish. On its front panel, there is a 5 inches 720p display with three capacitive touch buttons placed below it for navigation. On carefully looking at it, you will find that the phone looks similar to the recently launched ZTE V5.




The Micromax Canvas Nitro smartphone comes with a 5-inch HD display that provides a 720 x 1280p resolution. It offers pretty good viewing angles while the graphics and text appears sharp on the screen. In addition to that, this phone also provides satisfactory sunlight legibility. It also offers good touch sensitivity and is capable of registering even the slightest touch strokes.




The Micromax Canvas Nitro smartphone runs on the latest Android 4.4 KitKat OS. This latest iteration of the Android OS comes with a number of new software features such as Quick Look, which provides a homescreen like the HTC BlinkFeed. It displays news, weather, social updates and a camera widget for swift access to different camera modes and improved lock screen notifications. This smartphone also offers Smart Alerts on the lock screen, which comes with a colour coded band for various notifications like SMS, calls, Facebook, Whatsapp and more. Its Android software also supports screen finger gestures that can be enabled by long touching on the home screen and tapping the Gestures button. This Micromax phone has some preloaded apps such as Clean Master Getit, BookMyShow and Where’s My Water.




Micromax Canvas Nitro phone sports a 13 MP primary camera with LED flash as well as a 5 MP front-facing camera. Its rear camera takes decent photos in daylight and provides accurate colour reproduction. This phone’s front camera is ideal for video chatting and taking casual selfies.




The Micromax Canvas Nitro phone is powered by a 1.7 GHz MediaTek MT6592 Octa-core processor with a 2 GB RAM. With this processor, the phone performs smoothly for day-to-day operations. It doesn’t cause any lag while navigating the phone’s menu, launching apps, browsing websites or switching between apps. This phone offers 8 GB internal storage, which proves enough for storing documents, videos and pictures. It is packed with a 2,500 mAh battery that can last for a whole day with mixed to heavy use. Due to such long-lasting battery, you are able to get one to two hours to make calls, play games, shoot photos, listen to music and browse the web. This phone also allows you to play high-end games like Subway Surfer, Subway Surfer and Asphalt 8 without any frame drops or freezes.


With such incredible features, the Micromax Canvas Nitro is, without doubt, a good budget phone. It serves as a good option for people who want to buy a budget phone with advanced features and better performance.


Also Read : Can tablets replace smartphones?


Do share this article with anyone who’s looking to buy a phone. We’re sure this will fit the bill perfectly.



One of the curious trends of last month has been that all the top-performing blog-posts are related to mobile phones, out of which a couple of them are reviews. This enthusiasm of readers has prompted us to feature these blogs again in one, so that we can revisit what our readers have received with both hands.



Given the current scene of Mobile market, it is hard to keep track of every new release, and even harder to know the comparison of two phones launched in the same category.  A user-friendly review to narrow down the details to give account of hands-on experience becomes crucial in such scenario. Also, when you draw equivalence between two models of different categories, you come to know about your needs and requirements, helping you thereby to take an informed decision. This is also one of the reasons why we feel the posts that have touched a chord with the readers feature topics that are reviews or comparisons or overview of new products.


Take, for instance, Moto E: Moto G’s economical twin wherein we pointed out the little differences between the two models, namely, Moto G is 143g while Moto E is 142g in weight, and taller than Moto G by half a centimeter. Also, Moto E comes with a 4.3-inch screen, and comes with qHD, compared to Moto G which has a 4.5-inch screen. Moto E provides you with a screen resolution of 540x 960 pixels with a pixel density of 256ppi. This pixel density is too less compared to Moto G’s screen resolution of 1280×720 HD or a pixel density of 329ppi. Obviously, Moto E doesn’t rival Moto G, but it is far from a disappointing buy. For its price, it is better than most others.


Readers responded really well to Micromax Canvas Turbo A250 Review, which gave a clear insight into what the phone is like. It is an Android based phone that provides dual sim technology together with a highly efficient camera with a fine, sharp display. And no two ways about the authenticity of the review, a fellow tech enthusiast made time to write it, and they like to be precise!

Another post that won a lot of readers last month was the piece regarding the launch of new Micromax Windows Phone Canvas which will be released sometime later this year. A really affordable phone, Tech savvies will await its launch with bated breath.


We have a fairly long list of performers but we will cut it short by mentioning just one more which is again a review of the latest Micromax Canvas phone.  In its price range, this phone really hits home and is really a steal, if you take our word.


If you like this article, share it with your friends and let them know how at croma, we don’t sell, we help you buy stuff!