If it's Not 4K, it's Not OK
Tech Bad Ass

Bored of your old TV? Looking for an upgrade? Fear not as Diwali is just around the corner. For most people today, Diwali is not just the festival of lights, but also an opportunity to grab some festive discounts on electronics that have been on their ‘Things To Buy’ list for quite a while.

The complicated world of television can seem scary to buyers who get flooded by terms like 4K, UHD, HDR and more. But whether you’re planning the buy on a tight budget, or are ok with digging deep in your pockets, it’s time to see the world in 4K, where there’s something for everyone. Here’s a knowledge guide on getting yourself the right Television.

 

What is 4K?

Well simply put, 4K means clearer picture. 4K displays have a resolution of 3840x2160 pixels (8,294,400 to be exact), which is way-way more than your old 1920x1080 pixel Full HD display. Your current Full HD screen can fit all its detail into a quarter of your new 4K screen of the same size. 4K gets its name from having four times the pixels in a Full HD display, naturally 4K picture has four times the detail of a Full HD picture.

 

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Besides the technicalities, you can expect extremely realistic images with improved clarity for far off objects. 4K TVs have a better interplay of light and shadows, greater accuracy of colour tones and a gorgeous level of detail that you must truly see to believe. 4K TVs offers an added level of immersion and picture quality that viewers would just fall in love with.

 

Does it actually matter?

Yes it does. More pixels means more detail, which leads to sharper picture and an enhanced viewing experience. This makes the picture more engaging, and in general, more fun. People describe a jump to 4K as similar as to the one they felt when they switched from their old CRT TVs to their first flat screen TV.

It is essential to keep in mind though, the content you watch determines the picture quality you see, and even a 4K TV can look like your old CRT with bad enough video quality. Native 4K content, or content shot originally in 4K resolution, is on the rise with more and more smartphones now supporting 4K video capture. For those bored of old school TV, Netflix and Amazon Prime have started streaming some premier shows in 4K, with more expected down the line. Of course, there’s always YouTube with its overflowing library of free 4K content, from cats playing the piano to detailed travel shows with stunning visuals.

 

4K displays are ideal for people who fancy that big screen experience, even in their 10x10 room of a 1 BHK. With 4K, the images show little to no breakdown, even while viewing from close distances. In such situations you allow your screen to fill a greater portion of your visual field, thereby creating deeper immersion. On one hand, 4K screens stay sharp even when you’re a couple of feet away from the screen, but on the other hand, at larger viewing distances you may find it hard to differentiate between a 4K and a Full HD TV.

 

What makes your 4K TV better?

Over the years, support technology has evolved alongside television technology, from plasma to LCD to LED and beyond. Just as you would look out for true Full HD or an image processor with your old display, your new 4K display requires some knowledge as well. The first thing to look out for is HDR, which is what makes all the extra pixels on your 4K display look good, providing real time clarity and contrast. This gives images true depth, with deeper blacks and brighter whites. HDR content is seeing a massive push from streaming services like Netflix, with more shows and movies being added to the HDR roster constantly.

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For cricket lovers and action film fans, it is important to ensure your TV choice has a native frequency of at least 120 Hz and is a 10-bit display or better. The 120 Hz allows for much improved motion capture on fast shots, preventing any blur during those edge of the seat moments. 10-bit displays have a much larger range of colours than the older 8-bit TVs and are necessary to support actual HDR. Some companies also offer Dolby Vision, a physical chip based alternative to HDR which is built right into your TV. If binge watching your favourite Netflix shows is more your scene, look for a Smart TV with 4K to avoid the hassles of casting and streaming through multiple devices.

 

Are all 4K TVs the same?

Far from it. With different brands targeting different segments of the market, the TVs they produce can also be drastically different. 4K displays start at around Rs.20000 and can easily go well above Rs.200000. On one end of the spectrum buyers will find budget TVs, aiming to offer 4K resolution at an accessible price point to the masses. The other end will see high end, luxury oriented TVs that offer jaw dropping displays stuffed with the latest features. The easiest way to ensure quality is to look for UHD (Ultra HD) certified TVs, which comprises a set of quality norms from true 4K, HEVC (High Efficiency Video Coding) to HDR. 

 

How to make the Right Choice?

Finding that perfect Television is a mix of several must haves and can ignores depending on your viewing requirements. Check the table below to find the must haves for your festive buy.

 

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 So, what's on your shopping list this Diwali?